Your guide to the world of AIO

The rapid development of generative search is reshaping the rules of digital promotion faster than the search algorithms of previous years ever did. AI assistants now build answers based not only on website popularity, but also on meaning, trust and informational context. In Europe – where the digital market is defined by linguistic and cultural […]

In today’s digital landscape, a brand’s presence in AI-generated search results is becoming every bit as important as traditional SEO. Generative systems build their answers from a limited number of sources, giving priority to those that are reliable, expert and well-structured. For companies, this means one thing: if you want AI to use your site […]

With the spread of generative systems and AI-driven search, traditional keyword optimisation is steadily losing its former weight. Today, it’s no longer enough simply to appear in search results – what matters is becoming a resource that algorithms recognise as reliable and genuinely useful. Many website owners assume this requires significant investment in marketing and […]

AI-powered search engines are increasingly becoming the primary source of information for users. Instead of long lists of links, people now receive ready-made answers generated from a limited number of websites. This means that today it’s not enough simply to appear in search results – your site must be easy for AI to interpret and […]

Entering the markets of the European Union has traditionally been considered a challenging task for companies from other regions. Differences in regulation, language, digital habits and competitive intensity demand a precise strategy and a deep understanding of local context. In this environment, Tsoden leverages artificial intelligence to make the process of scaling into the EU […]

Europe’s digital landscape is changing at a rapid pace, and one of the most significant transformations in recent years is the shift from traditional search to generative, AI-driven systems. Alongside this shift emerges a new discipline – GEO (Generative Engine Optimization), the optimisation of content for AI search and generative answers. For European businesses, preparing […]