Artificial intelligence is radically changing the approach to personalization in marketing. Previously, it was template letters with a name in the subject. Today, AI analyzes the behavior, preferences, and even emotions of the user in real time.

Examples:

• Recommendations of products that are really interesting,
• Email newsletters tailored to the behavior of a specific segment,
• Personalized landing pages where everyone sees their content.

The more accurately AI analyzes data, the more effective the campaign. This is not just marketing – it is smart communication with the audience. In 2025, the user expects an individual approach, and AI helps to implement it without increasing costs.