Your guide to the world of AIO

Slovakia and the broader Central European region are rapidly shifting toward digital promotion channels, with local search emerging as one of the key tools for small and medium-sized businesses. Consumers increasingly rely on “near me” queries, look for nearby services via map apps, and make decisions within minutes. In an environment defined by high competition […]

GEO promotion has long been a standard tool in local marketing, but in recent years it has increasingly been paired with artificial intelligence across Europe. AI enables businesses not only to reach nearby customers, but also to analyse demand patterns, user behaviour, peak footfall and the performance of local campaigns. In many countries, AI-based tools […]

GEO promotion is a set of marketing activities aimed at attracting customers from a specific geographic area. This approach is especially important for local businesses – cafés, beauty salons, dental practices, private clinics, car repair shops, and any service-based company that relies primarily on nearby clients. The goal is simple: when someone in the area […]

Generative Engine Optimization (GEO) is a new promotion methodology that helps websites gain visibility not only in traditional search results but also in the answers produced by generative systems such as ChatGPT, Google’s Search Generative Experience (SGE), and other AI assistants. As users increasingly choose quick, ready-made responses over clicking multiple links, GEO is becoming […]

Generative Engine Optimization (GEO) is a new promotion strategy designed not for traditional search engines, but for generative AI models. In the past, companies optimized content for Google or Yandex algorithms. Today, they must consider how their texts are interpreted by ChatGPT, Gemini, Claude, and other large models that are rapidly becoming primary information sources […]

Artificial intelligence is playing an increasingly important role in how information is searched for and processed. AI-generated results represent a new format in which the user receives not just a list of links but a ready-made, synthesized answer. Yet many website owners wonder why some resources make it into AI results while others don’t. Content […]