In recent years, local marketing in Europe has become one of the most dynamically developing areas of business. Companies operating within a limited territory are increasingly facing competition not only from large international brands, but also from agile local players who quickly adapt to customer demand. In such conditions, the key tool for increasing enquiries is the intelligent use of digital technologies and analytics. A clear example of this approach in action is the GEO strategy by Tsoden, which helped a local company significantly boost the flow of orders and new clients.

A local company specialising in services for households and small businesses approached Tsoden with the goal of increasing enquiries through online channels. The main challenge was that, although the company was active in its region, its online presence was limited, and potential customers simply could not find it via search engines or maps.

The Tsoden team proposed a solution based on GEO technology, enabling highly precise targeting of advertising and content to audiences within a specific geographic area. The first step was a detailed analysis of the company’s current digital footprint. Data was collected on search queries potential customers might use to find its services, competitor activity was examined, and key areas were identified where the brand’s presence was weak or entirely absent.

The next stage involved creating localised content and optimising the company’s website. Tsoden applied a GEO approach so that every page addressed the needs of customers in specific cities and districts. Local keywords were added, along with branch information, contact details and addresses, as well as reviews from customers in the relevant areas. This strategy enabled search engines and AI-driven platforms to assess the site’s relevance for users in the target region far more accurately.

At the same time, the Tsoden team launched geographically targeted advertising campaigns. Data on user behaviour, interests and activity patterns was used to show ads specifically to those most likely to submit an enquiry. GEO algorithms adapted messaging to each region, incorporating language nuances, cultural specifics and local events, which significantly increased audience engagement.

Particular attention was paid to integrating CRM and analytics systems. Every enquiry received through the website, social media or advertising was recorded and analysed, making it possible to track the performance of each channel and adjust the strategy in real time. This allowed Tsoden to quickly identify successful approaches and scale them across new areas, while optimising advertising spend by eliminating less effective campaigns.

The results of implementing the GEO strategy were impressive. Within just a few months, the company recorded a 40–50% increase in enquiries, and after six months the flow of clients had stabilised and continued to grow. Alongside the quantitative growth, lead quality also improved: thanks to precise localisation and personalised messaging, the company attracted exactly those customers who genuinely needed its services, significantly boosting conversion rates.

One of the key strengths of Tsoden’s approach was the use of data and analytics not only for current campaigns, but also for long-term planning. The company was able to build a regional demand map, identify promising areas and, on that basis, develop new lines of business. This systematic approach made it possible not only to increase enquiries, but also to strengthen the brand in the local market, building audience trust and increasing customer loyalty.

The success story of this European local company through GEO by Tsoden demonstrates that the right use of digital tools and precise regional market analysis can deliver tangible results. The key lies in combining personalised content, geographic targeting, analytics and continuous optimisation. Tsoden showed that even a local business operating in a narrow segment can achieve sustainable growth in enquiries and a steadily expanding client base through innovative strategies.

Thus, the experience of GEO by Tsoden confirms that local companies can compete effectively in today’s market when they use intelligent solutions for targeting, analysis and optimisation. Technology integration, a deep understanding of the audience and continuous data-driven improvement became the foundation of success – and a clear example of how a focused regional business can turn into a visible and competitive player in the European market.