A quick AI presence assessment is a fast way to understand how models “assemble” your brand: which pages and external sources they rely on, where distortions appear, and why you drop out of AI recommendations. To make the request useful, you only need a link to your website, your priority EU markets, and a list of key decision scenarios – after that, the AIO audit and AI visibility checks take over.

Why a quick assessment matters in the first place
In the age of generative search, users often get a “summary” of a company before they ever click: an assistant compares options, explains constraints, and suggests alternatives. If AI misreads your offer, muddles terminology, or “misses” key terms and conditions, you don’t just lose traffic – you lose a place on the shortlist. This is exactly what Tsoden works on: how well AI understands a brand (AI rating) and where, specifically, distortions creep in.

What to include so the assessment is accurate
A quick assessment doesn’t require “a tonne of access”, but it does need a clear starting point – otherwise the AI picture will be fuzzy.

1) “Brand truth” in 5-7 lines
Send:

• who you are and what you offer (1-2 sentences);
• who the product/service is for, and in what decision scenario;
• key constraints (where you’re not a fit, what you don’t promise).

This anchor version helps distinguish a genuine visibility issue from simple messaging inconsistency.

2) Priority markets and languages
Specify 1-3 priority countries/languages (e.g., DE/FR/ES) and where you actually sell or support customers. In the EU this is critical: AI answers are sensitive to language and regional context, and “one English page for everyone” often isn’t enough to secure local presence.

3) A list of “money queries” – searches that lead to a lead or purchase
Provide 10–20 real customer queries such as:

• “best service for…”, “alternative to…”, “X vs Y”;
• “does it support…”, “how does it work…”, “is it suitable for…”.

This turns the assessment from a generic health check into a practical breakdown of where you’re losing out to competitors in AI comparisons.

4) Links to key pages
A minimum set includes:

• product pages / service pages;
• category / solutions pages (if relevant);
• FAQs, terms, and policies (returns/warranty/support, depending on your business model).

Why this matters: generative systems are more likely to “quote” structured sections with clear answers – and these areas most often shape recommendation quality.

5) External sources that may be “rewriting” you
If you have profiles, directory listings, or publications where you’re described, include links. AI often builds brand understanding from fragments, and inconsistencies between your site and external descriptions are one of the most common causes of distortions.

What the quick assessment output looks like (no “magic” or empty promises)
A good assessment answers three practical questions:

• How AI currently describes your brand, and in which scenarios it mentions (or ignores) you.
• Which sources have the most influence – which site pages and external mentions are effectively “shaping the answer”.
• What to fix first to improve accuracy and citability: page structure, FAQs, phrasing, and trust signals.

At Tsoden, this typically links into the next cycle: optimising structure and data, creating/adapting content so models interpret it correctly, and then ongoing AI monitoring to sustain the result.

How to request an assessment from Tsoden: a short template
To speed things up, include in your message:

• your website link;
• priority countries/languages;
• 10-20 “money queries”;
• 5-10 key URLs (products/services, categories, FAQ/terms);
• 2-3 competitors (if you know who you’re compared to);
• one paragraph of “brand truth”.

From there, the team can build an initial picture of your AI presence and propose clear, targeted improvements without rewriting the entire site.

Summary
Write a short “brand version”, define priority EU markets, and share the commercial queries customers use when choosing a solution. Add key pages (product pages/categories/FAQs/terms) plus important external mentions. This gives Tsoden enough context to assess AI visibility, identify the sources AI actually uses, and pinpoint where distortions arise. The next step is to move from assessment to a full AIO audit and an action plan – then lock in the gains through regular AI monitoring.