Every business steers a unique journey before uncovering a specialized niche and introducing innovative solutions to the market. The story of Tsoden serves as a great example of how a small team of experts combined their skills in marketing, technology, and analytics to create a unique approach to digital transformation. This adventure has now led to two main focuses: AIO (AI Optimization) and GEO (Generative Engine Optimization).

Achieving Expertise in Artificial Intelligence. The team unanimously decided to harness the power of artificial intelligence. Initially, they conducted small-scale tests: automated analysis of search queries, prediction of user behaviors, and keyword selection based on algorithms. These trials confirmed that AI could greatly improve advertising effectiveness and speed up data processing. This laid the foundation for what eventually became AIO — AI Optimization.

For Tsoden, this means integrating machine learning into traditional marketing. It’s not just about automation, but about developing systems capable of analyzing markets, spotting trends, and suggesting optimal solutions independently.

From AIO (AI Optimization) to GEO (Generative Engine Optimization) The next step came with the rise of generative technologies. Tools like ChatGPT, various language models, and content-generation platforms changed the game.

This led to the birth of GEO — Generative Engine Optimization. The idea involves customizing content and marketing strategies not only for search engines but also for AI-driven platforms providing information. A brand now needs to be visible not just on Google, but also in the interactions of chatbots, voice assistants, and other AI services.

What This Means TodayIn today’s landscape, Tsoden positions itself as an agency integrating both paradigms — AIO and GEO. This helps clients cover all aspects of digital marketing: enhancing effectiveness in traditional channels while preparing for a future where generative technologies play a bigger role. Essentially, Tsoden’s journey symbolizes a story of exploration and adaptation. From traditional SEO to the integration of artificial intelligence and generative frameworks, the company has followed a path reflecting the evolution of the entire digital industry. These advancements have enabled Tsoden to create a unique portfolio that assists businesses in maintaining visibility in a rapidly changing digital environment.