Your guide to the world of AIO

As a business grows, it rapidly multiplies pages, language versions, and sources of information about itself – and generative systems begin to “stitch together” the brand from fragmented pieces. This is where AI visibility starts to decline: answers become inaccurate and recommendations inconsistent. At Tsoden, we maintain results through process: AIO audits, a single semantic […]

Modern digital marketing is increasingly facing a paradox: traffic is growing, but sales are not. Visitors come to a website, browse a few pages, and leave without taking any meaningful action. This kind of user flow is commonly referred to as “empty” traffic. It creates the illusion of activity but delivers little real business value. […]

The phrase “a website is visible to AI” is increasingly used in the context of modern search and digital marketing. It means that a website is clear, understandable and interpretable for artificial intelligence systems that analyse content, generate search answers and recommend information sources. In the past, it was enough to optimise for search algorithms; […]

The way we search for information online is changing fast. In the past, users typed in a query and received a list of links; today, they increasingly see a ready-made answer, a prompt or a detailed explanation. Behind these changes lies AI search – a technology that uses artificial intelligence to make information retrieval more […]

In recent years, local marketing in Europe has become one of the most dynamically developing areas of business. Companies operating within a limited territory are increasingly facing competition not only from large international brands, but also from agile local players who quickly adapt to customer demand. In such conditions, the key tool for increasing enquiries […]

Digital media are undergoing one of the most profound transformations in recent years. The rise of AI search, generative assistants and zero-click answers is reshaping the way content is consumed. Users increasingly receive information directly in search results or through conversations with AI, without visiting websites. In this environment, media and content platforms are turning […]