With the advent of generative AI, like ChatGPT, it has become easier to create texts in huge volumes. But not all AI content is equally effective for SEO.

Search engines can already distinguish useful AI content from meaningless phrases. It all comes down to one question: does the text provide real value to the reader?

For AI content to work, it must be:

• Verified (preferably with facts and sources),
• Unique (not template),
• Human-oriented (clear, structured, without “water”).

Generation ≠ automation. Use AI as a tool, not as a replacement for an editor and author.