Generative search is no longer an experiment – it has become part of everyday user behaviour. People increasingly receive ready-made answers from AI assistants without visiting websites or comparing dozens of links. For businesses, this signals the need for a new approach to digital visibility. Tsoden uses GEO (Generative Engine Optimisation) to ensure companies become part of AI-generated answers while retaining influence over their audience.

Analysing How AI “Reads” a Business
Tsoden’s work begins with an analysis of a company’s existing digital footprint. This goes beyond the website itself and includes how the brand appears in media outlets, directories, reviews and expert publications. AI systems generate answers based on a combination of sources, so it is crucial to understand which signals are already available to algorithms – and which need to be strengthened or corrected.

Building a Semantic Core
At the heart of Tsoden’s GEO strategy is not a list of keywords, but a semantic core. Key questions, problems and search scenarios used by potential customers are identified. Content is then created for each scenario, providing clear and logically structured answers. These are precisely the types of materials AI systems most often draw on when generating responses.

Content Designed for AI and Humans Alike
Tsoden structures content so that it is easy to understand for both users and algorithms. Clear layouts, logical sections, direct wording and the absence of unnecessary filler significantly increase the likelihood that AI will select a particular source. At the same time, an expert tone is maintained, reinforcing trust in the brand.

Strengthening Expertise and Trust
Simply publishing articles is not enough to appear in AI-generated answers. Tsoden helps companies establish a strong expert profile within their niche through analytical content, professional commentary, research and industry publications. When AI detects consistent expertise and repeated trust signals, the brand begins to feature more frequently in generative responses.

GEO Adaptation for Different Markets
For companies operating across multiple countries, Tsoden adapts the GEO strategy to each individual market. Linguistic nuances, local context and search behaviour are taken into account. This enables AI systems to accurately associate the brand with the right audience and include it in answers tailored to specific regions.

A Technical Foundation for Generative Search
Tsoden pays close attention to the technical framework: site structure, page hierarchy, navigation and semantic logic. These elements help AI interpret content more quickly and accurately. As a result, the website becomes not just an information source, but a well-organised data base for generative systems.

Continuous Optimisation and Growth
GEO is a dynamic, ongoing process. Tsoden analyses which materials appear in AI answers, which topics perform best and where further opportunities exist. Based on these insights, the strategy is continually refined, ensuring a stable and growing presence in generative search.

Tsoden brings companies into AI-generated answers through GEO by combining a meaning-driven approach, recognised expertise and technical transparency. Instead of chasing clicks, this method builds a long-term brand presence within the new search reality – enabling businesses to remain visible, relevant and in demand in the age of AI search.