As artificial intelligence continues to advance, many are asking the same question: will traditional SEO become obsolete? ChatGPT and other neural models are certainly reshaping how people search for information. More and more users now get answers directly from an AI, without clicking through dozens of websites. At first glance, it seems as if this shift could spell the end of classic search optimisation.
But the reality is more nuanced. ChatGPT doesn’t generate information out of thin air – it relies on sources, which still come from websites and online content. Without high-quality material, the search ecosystem simply couldn’t function. What’s more, modern algorithms increasingly prioritise expertise, depth and factual accuracy.

Using ChatGPT for SEO
ChatGPT can support multiple aspects of SEO:
• Content creation: generating articles, product descriptions, blog posts, meta tags and headlines;
• Text optimisation: identifying keywords, improving readability and structuring content for SEO;
• Competitor analysis: comparing content and generating topic ideas based on what performs well for others;
• On-page optimisation: producing alt tags for images and offering suggestions for internal linking.

The transformation of SEO
SEO isn’t disappearing – it’s evolving. Optimisation will no longer revolve solely around Google or Yandex, but increasingly around AI-driven platforms. A company’s core task will be ensuring its content appears among the sources that artificial intelligence relies on.
In other words, ChatGPT isn’t killing SEO – it’s redefining it. There will be less technical tinkering and more focus on valuable, useful content that both humans and AI can recognise and trust.

As artificial intelligence becomes ever more integrated into daily life, marketing is no exception. ChatGPT and similar models are reshaping how people access information: users increasingly receive answers straight from AI without visiting multiple sites. Naturally, this raises concerns among SEO specialists – could traditional optimisation soon become irrelevant?
In practice, the situation is far more complex. ChatGPT doesn’t create original information “from scratch” – it draws on existing sources, articles and databases. Website content remains the foundation that AI depends on. Without quality materials, expert insights and relevant content, the search ecosystem simply wouldn’t function effectively.

Integrating SEO and ChatGPT
SEO won’t vanish – it will adapt. Traditional methods built around Google or Yandex will now be paired with new requirements: content must be valuable, reliable and well-structured if it’s going to be “noticed” and indexed by AI systems.
At the same time, AI Search Optimisation opens new opportunities. Websites optimised with AI in mind have the potential to appear not only in classic search results, but also in chatbot conversations, voice search and personalised recommendations. SEO is becoming more intelligent, more usefulness-driven and less reliant on technical shortcuts.

Using ChatGPT for SEO
ChatGPT can support a range of SEO tasks:
• Content creation: generating articles, product descriptions, blog posts, meta tags and page titles;
• Text optimisation: selecting keywords, improving readability and structuring content for SEO;
• Competitor analysis: assessing rival content and generating ideas based on popular themes;
• Internal optimisation: generating alt tags for images and offering internal linking suggestions.

The bottom line is simple: ChatGPT isn’t killing SEO – it’s pushing it to evolve. This shift creates an opportunity to produce higher-quality content, build user trust and prepare for new search formats where humans and AI work side by side.